Phase 3: Waves 2 & 3: working-age adults · Step 3.6

Create integrated care organizations (ICOs)

Years 2–4 · UHADiscuss this step

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Task 3.6.4 of 4

Prohibit ICOs from offering cash benefits, gift cards, or marketing.

Who does it

UHA

When

Year 2

Trade-off

Banning marketing prevents MA-style gimmicks but makes it harder for patients to learn about ICOs.

Part of: Create integrated care organizations (ICOs)

Provider-run integrated systems can accept a single risk-adjusted global budget for patients who choose them. This preserves the Kaiser/Geisinger model without an insurance layer.

This step changes 3 existing laws, programs, or institutions. See the list.